UP THERE WITH THE STARS
"By 2065, there will be more dead people on Facebook then living ones"
U.T.W.T.S is a tech startup I pitched to senior management @MCSAATCHI to capitalise on the growing population of deceased people on social media. The idea was to fund this company internally in the hope that it would become an additional revenue stream for the agency. While quite well received, it lost momentum once I left the agency.