Coca Cola - Which part will you play?

A global platform to promote a grass roots football program targeted at 1 million teens in over 60 countries. It asked them to discover which part they play in the most authentic way possible: by asking their friends. Once discovered they unlocked a customised experience at each level of competition and bespoke content tailored for their type of play. We then championed an ambassador, each playing a different part, to inspire and build a global community through each stage of this international football competition.